The Ford F-150 has a ridiculous amount of different configurations available, so I determined which things I was willing to forego and which things I knew was a must have. After that, I kept my eye on the pricing incentive offered by Ford and did a lot of online research/shopping at various Ford dealerships around my area. Until the purchase was finally made, it was a mad-dash to find the right F-150 as the one I was scheduled to go buy was sold the night before. Luckily, things worked out and I drove home in a brand new 2020 Ford F-150.
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